6/1/2026
Even if this heavy skewing towards Gen Z and Gen Alpha, combined with
good but not stellar audience scores like a B- on CinemaScore and 74%
on Rotten Tomatoes leads to a more frontloaded theatrical run,
“Backrooms” has already more than turned a theatrical profit and will
easily pass the $191 million global total of “Marty Supreme” in the
coming week to become A24’s highest grossing film ever.
And with a clear sequel hook at the end, “Backrooms” has everything
it needs to become A24’s first tentpole franchise in its 13-year
history.
With this strong opening for a horror film, one might think that the
other horror title storming theaters right now, “Obsession,” would have
its momentum undercut. Not so. In its third weekend, Curry Barker’s hit
saw its weekend grosses increase yet again by 10% to $26.4
million for a running total of $104.7 million domestic, an all-time
record for Focus Features, along with $148 million worldwide.
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From a socionomic point of view, modern horor films began in the 1930s with Frankenstein, and later Dracula, a well dressed vampire, and Wolf Man, In hard times people like to be scared. The bear market of 1973-74 featured the Exorcist, billed as the most horrific film ever made. Now we have Backrooms and Obsession, classic low budget young driector, think, Tarantino,and of course Hollywood never saw it coming.
Point being interest in horror movies is coming as the markets hit all time highs. Something is amiss here.
I have officially given up on calling a market top but stuff like this cannot be over looked.